1967
The Beginning
Cheng Shin Rubber Industry was founded with a vision to manufacture quality bicycle and motorcycle tyres.
About Maxxis
About Us
Driven by innovation, quality and performance, we build tyres that make every journey safer, smoother and more dependable.
One of the most trusted tyre brands, Maxxis delivers high-quality tyre products to customers in 180 countries and employs more than 30,000+ people.
History
Great companies start small while crafting a grand vision for the future. Maxxis had a humble beginning in 1967, manufacturing bicycle tyres in Taiwan under the name of Cheng Shin Rubber Industry Co. Ltd.
Today, as one of the world’s largest and most trusted tyre brands, Maxxis delivers cutting-edge products across multiple categories to customers around the world.
Over the past five decades, Maxxis has expanded into new markets by offering products for motorcycles, ATVs, industrial vehicles, trailers, automobiles, trucks and buses.
With factories and distribution facilities across the world, the company has expanded its operations throughout Asia, Europe, America, the Middle East and India.
Maxxis continues to uphold integrity and quality at its core. Its products undergo stringent quality controls and testing at advanced tyre technology centres.
Our tyres make every journey worth the ride.
Our Journey
A Glorious History
Scroll through the milestones that shaped our global journey.
1969
Technical Partnership
A technical partnership supported the manufacturing of motorcycle and bicycle tyres.
1971
Overseas Export
A new factory was established to support exports to international markets.
1981
High-Quality Bicycle Tyres
A new manufacturing facility was established for high-quality bicycle tyres.
1982
Radial Tyre Production
Production of radial tyres commenced.
1983
Export Growth
Domestic and export sales reached a major milestone.
1985
US Operations
Operations expanded in the United States with bicycle, motorcycle and ATV tyres.
1987
Public Listing
The company became publicly listed in Taiwan.
1991
MAXXIS Launched
MAXXIS was introduced as a global tyre brand.
1994
ISO Certification
MAXXIS became one of the first tyre companies in Taiwan to receive ISO certification.
1999
Technology Centre
A technology centre was established in the United States.
2003
ASEAN Expansion
A new plant strengthened the company’s presence across ASEAN markets.
2005
Vietnam Plant
A manufacturing plant was established in Vietnam.
2008
Thailand Expansion
A second manufacturing facility was established in Thailand.
2010
China Expansion
New facilities and technical centres expanded production capacity.
2011
Global Ranking
MAXXIS became one of the world’s largest tyre brands.
2012
Top Global Brand
MAXXIS entered Taiwan’s top global brand rankings.
2016
Entered India
MAXXIS entered the Indian market.
2018
India Operations
Manufacturing operations in India commenced.
Scroll to explore
1967
The Beginning
Cheng Shin Rubber Industry was founded with a vision to manufacture quality bicycle and motorcycle tyres.
1969
Technical Partnership
A technical partnership supported the manufacturing of motorcycle and bicycle tyres.
1971
Overseas Export
A new factory was established to support exports to international markets.
1981
High-Quality Bicycle Tyres
A new manufacturing facility was established for high-quality bicycle tyres.
1982
Radial Tyre Production
Production of radial tyres commenced.
1983
Export Growth
Domestic and export sales reached a major milestone.
1985
US Operations
Operations expanded in the United States with bicycle, motorcycle and ATV tyres.
1987
Public Listing
The company became publicly listed in Taiwan.
1991
MAXXIS Launched
MAXXIS was introduced as a global tyre brand.
1994
ISO Certification
MAXXIS became one of the first tyre companies in Taiwan to receive ISO certification.
1999
Technology Centre
A technology centre was established in the United States.
2003
ASEAN Expansion
A new plant strengthened the company’s presence across ASEAN markets.
2005
Vietnam Plant
A manufacturing plant was established in Vietnam.
2008
Thailand Expansion
A second manufacturing facility was established in Thailand.
2010
China Expansion
New facilities and technical centres expanded production capacity.
2011
Global Ranking
MAXXIS became one of the world’s largest tyre brands.
2012
Top Global Brand
MAXXIS entered Taiwan’s top global brand rankings.
2016
Entered India
MAXXIS entered the Indian market.
2018
India Operations
Manufacturing operations in India commenced.
Maxxis’ high standards for quality, efficiency and innovation have been acknowledged with numerous honours and awards
Shanghai GM Best Supplier Award
Shanghai GM Excellent Supplier Award
Shanghai GM Gold Key Award
Ford Motor Company World Excellence Award
Ford Motor Company Q1 Quality Award
Yamaha Supplier Excellence Award
Taiwan Toyota Export Excellence Award
Taiwan National Quality Award
Ranked on Interbrand’s List of Taiwan’s Top Global Brands
Japan TPM Excellence Award
Excellent Supplier Awards
Certifications
Maxxis has attained certifications including:
- The big three automakers’ Quality System Requirements QS-9000 certification
- International Organization for Standardization ISO 9001 and ISO 14001 certification
- E Mark Certificate from the Economic Commission for Europe (ECE)
- Japanese Industrial Standards (JIS) Certificate
- ISI Mark from the Bureau of Indian Standards (BIS)
Vision
To become a highly respected, world-class tyre company with a strong global brand identity which earns the devotion of our customers.
We strive to provide the highest quality products and customer service with the goal of creating lifelong customers. Anchored by a strong commitment to our values, we form close partnerships with stakeholders and work consistently to exceed expectations.
Integrity: Our adherence to the highest ethical standards means that we are unfailingly honest. We are accountable for everything we provide and are consistently fair to all stakeholders.
Quality: In every aspect of our business, only the best is acceptable. Delivering quality products and service is the responsibility of every employee.
Diligence: Hard work is central to our goals. We value and reward the efforts of our employees.
Communication: We are strongest as a unified worldwide team. We value communication, cooperation and teamwork.
Improvement: Our quest for quality leads us to focus on continuous improvement through education, training and innovation.
Respect: We believe in the worth of our customers, employees and stakeholders and treat everyone with dignity.
Service: Our responsibility as a corporate citizen guides our decisions and contribution to the world around us.
Creativity: We encourage creativity among our employees and remain open to new ideas and better solutions.
India Intro
Maxxis Rubber India Private Limited started out its own business wing in India in 2014. With a 400 million US dollar investment, the company set up its first manufacturing facility in Ahmedabad, Gujarat. Currently the plant manufactures two-wheeler tyres and aims to come out with its entire range in the near future.
Since 2015, Maxxis Rubber India has been selected as the Original equipment tyre supplier to Honda Activa 3 G, India’s top selling two wheeler model. We are also the proud suppliers of tyres to a range of Honda motorcycles and scooter in India since we began the India operations.
Since beginning operations, Maxxis has built strong Our strong commitment to quality and close relationships with our partners and stakeholders has garnered tremendous amount of faith and goodwill for us and our product. We continue to innovate to forge ahead on every terrain this great nation has to offer.
OEM
Our Original Equipment philosophy comes from the heart. We believe in fostering close relationships with manufacturers and supporting them through advanced research and development capabilities.
This commitment has earned Maxxis recognition from major automotive brands around the world.
Maxxis Rubber India delivers original equipment to leading brands in India.
Maxxis supplies original equipment to leading global brands.
