Maxxis Tyres Conducts Dealers Meet in Lucknow
2018-Dec 17
Over 100 dealers on-boarded across UP within this year
The company recently achieved its target milestone of appointing 1000 dealers PAN India
Lucknow, Dec 17, 2018: Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing tyre companies, today conducted its first dealers’ meet in Lucknow. The meet was attended by 55 dealers who were briefed on Maxxis’s world-class tyre range designed for diverse Indian applications and industry-best warranty policy and transparent claim resolution process.
Commenting on the event, Mr. Bing-Lin Wu, Retail Sales Head, Maxxis India, said, “UP being a key driver of growth in the auto sector is a significant market for us and we are delighted to have achieved our target of expanding our partner network to over 100 dealers within this year. We are very pleased with the pace of growth in the region as it is a priority market for us, we have a strong commitment to grow our presence across the country.”
Mr. Po-Yu (Jeremy) Hsu, Assistant Vice President, Service, Maxxis India said, “Maxxis has set high standards in providing benchmarked product quality and customer service globally. The meet gave us a great platform to communicate Maxxis’s highest service quality to our dealer partners. As we make deeper inroads in the country, such activations play critical role in enhancing the overall customer experience.”
The dealers, led by MTTK Trading, the official distributor of Maxxis Tyres in North India and Maxxis’ sub-distributor for the region, Deepak & Mohit Wadhwa of Wadhwa and Sons. The dealers were introduced to the latest products and solutions offered by Maxxis, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres. This unconditional warranty is a no-questions-asked offer that applies to all unserviceable and unrepairable tyres. During the meet, dealers were also apprised of various dealer incentive programs and schemes.
Maxxis India recently achieved its target of on-boarding 1000 dealers by this year and has been conducting various dealers’ activities and meets across the country. This milestone is a strong indication of Maxxis’ commitment towards becoming a leading tyre player in the country.
Globally, Maxxis is one of the fastest growing tyre manufacturer in the world and the youngest tyre brand to be amongst the top 10. India market is touted to play a vital role in achieving Maxxis’ global vision to become one of the top 5 tyre manufactures in the world by 2026. Maxxis India inaugurated their first manufacturing facility in Sanand, Gujarat in March this year and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.
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