Maxxis Tyres reaches new milestone with over 1000 dealerships live across India
2018-Nov 01
~Expands reach to 325 cities within one year~
- 984 dealers on-boarded across India within this year
New Delhi, November 1, 2018: Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing global tyre companies and the largest two-wheeler tyre manufacturer, today announced that it has reached the 1000 dealerships mark in India to take 1018 dealerships live on its website within a short span of 12 months. This milestone is a strong indication of Maxxis’s commitment towards becoming a leading tyre player in the country.
Commenting on the achievement, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “We are delighted to reach the milestone of taking over 1000 dealers live on our website in a short span of time. As we make deeper inroads in the country, network expansion is a critical part of enhancing the customer experience. In order to realize the potential of the market we are making our tyres more accessible to the customers and ensuring best-in-class services across all our dealerships. We are very pleased with the pace of growth in India as it is a priority market for us and we have a strong commitment to grow our presence in the country.”
The company has grown its footprint in the India market with a focused approach towards enhancing customer experience with the Maxxis brand, along with offering tyres with unmatched performance and technology. To strengthen their relationship with existing and new dealer partners, Maxxis India has been conducting dealers’ meets and activations at a PAN India level. These dealer meets are aimed at creating penetration in the regional market and facilitating the dealers to provide seamless service to the customers. The meets have helped the brand expand its reach to a wider customer base, making stronger inroads in tier II and tier III cities.
“Owing to the robust dealer engagement activities and customer-centric polices, we witnessed a tremendous growth spurt with the on-boarding of the last 100 dealers within a short span of 2 weeks. We have conducted 8 dealers’ meets across 8 cities so far and intend to keep the momentum going in 2019”, Mr. Bing-Lin Wu added.
The dealer locator on Maxxis Tyres website now has 1018 dealers live across 325 cities in India. Of the total live dealers, West region (which includes Gujarat, Maharashtra, Rajasthan, Goa and Madhya Pradesh) accounts for the highest number with a total of 504 live dealers including 210 in Gujarat, 107 in Maharashtra and 106 in Madhya Pradesh. North region (which includes Punjab, Haryana, Delhi NCR, J&K, UP and Uttarakhand) tally is at 236 with 87 in Punjab and 83 in Uttar Pradesh. South region (which includes Telangana, Andhra Pradesh, Kerala, Tamil Nadu and Karnataka) accounts for 195 with Tamil Nadu as the strongest network with 118 dealers. North East region (Assam, Tripura, Manipur, Meghalaya, Arunachal Pradesh, Mizoram and Nagaland) accounts for 49 dealerships.
Maxxis lays great emphasis on digitisation and business analytics, the dealer locator on the company website directs the customer to their nearest Maxxis dealership and also enables them to call or get directions to the nearest dealership via Google navigation from the listing on the site. Customers can visit https://maxxistyres.in/dealer-locator/ to locate Maxxis tyre dealers using their GPS location or by selecting their state and city.
Globally, Maxxis is one of the fastest growing tyre manufacturer in the world and the youngest tyre brand to be amongst the top 10. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Maxxis India inaugurated their first manufacturing facility in Sanand, Gujarat in March this year and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.
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