·         Targets to on-board 50 dealers every month in different parts of Odisha

·         The company recently achieved its target milestone of appointing 1000 dealers PAN India 

Bhubaneshwar, November 15, 2018: Maxxis India, a sub-company of Maxxis Group, the world’s fastest growing tyre company, today announced the appointment of its first distributor in Odisha. The new distributorship, Bharat Motors Limited (BHARAT’S), located in Bhubaneshwar will reach out to dealers, auto part retailers and independent repair shops around 30 districts of Odisha. 

 

Commenting on the appointment, Mr. Bing-Lin Wu, Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that distributors and dealers are our brand partners in growth. Odisha being the epicentre for the East India market will play a pivotal role in our journey of expansion in India. We recently achieved a milestone of onboarding 1000 dealers across India and aim to amplify our brand presence and customer touch points further with the appointment of new distributors. This approach will help us realise our vision of becoming one of the most preferred tyre brand in India.” 

 

Bharat’s, promoted by Mr. Om Prakash and Mr. Jay Prakash Didwania (Chairman) has a diversified dealerships business and over 35 years of experience dealing in the automobile industry. The distributor with a vast network across Odisha will help Maxxis Tyres strengthen its reach and brand portfolio in the region.

Commenting on the partnership, Mr. Jay Prakash, Chairman, Bharat’s, said, “We are very excited about this partnership, Maxxis Tyres’ growth trajectory in India is quite noteworthy and we want to capitalise on this growing opportunity. We already have a robust network of around 800 dealers and are aiming to on-board 50 Maxxis dealers in the region month on month. We look forward to a longstanding and a fruitful relationship with Maxxis Tyres.”

Maxxis India recently achieved its target of onboarding 1000 dealers by this year and has been conducting various dealers’ activities and meets in the North and West region. With the appointment of this new distributorship, the company has expanded its footprint in the Eastern region. Maxxis India has an ambitious target of expansion in other parts of East India and plans to target regions like Chhattisgarh, Bihar and West Bengal in the next phase. 

 

Globally, Maxxis is one of the fastest growing tyre manufacturer in the world and the youngest tyre brand to be amongst the top 10. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026.  Maxxis India inaugurated their first manufacturing facility in Sanand, Gujarat in March this year and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years.

 

 
About Maxxis Tyres(https://maxxistyres.in/)

 
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.

 
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.

For further details, please contact:
Maxxis India
Srishti Sharma
srishti.sharma@in.maxxis.com
9899993752

First Partners
Kanika Bansal
kanika.b@firstpartners.in
9899574833