Maxxis Tyres and Lets Ryde announce a unique women-only riders training initiative
2018-Dec 22
‘Women in Front’ aims to empower and encourage women to take the front seat and experience the thrill and freedom of riding
New Delhi, December 22, 2018: Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing tyre companies and the largest two-wheeler tyre manufacturer, today announced a tie-up with Lets Ryde, a Delhi-based motorcycle rental and tour-adventure company that also organizes theme based customised biking expedition for riders across India and overseas. The companies announced their association for a unique initiative - Women in Front - Riders Training Academy, for Wo/men, by Women at the ongoing Riders’ Music Festival that celebrates the spirit of bikes and music.
Commenting on this initiative, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said, “Women in Front is a one of its kind initiative that brings out the skill and thrill of riding. The programme aims to empower and encourage Indian women to experience the freedom of riding and challenge gender stereotypes. As a company with a strong biking DNA, we believe that superior performance and safety go hand in hand. Through this initiative, we want to equip the women with relevant training and safety practices that will help them take the front seat and pave their own journey without any fear or hesitation.”
Mr. Amit & Mr. Kuldeep, Co-founders, Lets Ryde said, “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion of riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is By the Women, For the Women in every sense.”
The lead trainer at the academy will be Shahnawaz Karim, India’s only International Instructors Academy (IIA Germany) certified International adventure and enduro riding trainer based out of Delhi-NCR who has trained over 100+ riders from BMW Motorrad, Triumph, Royal Enfield, Kawasaki, Bajaj, KTM across India and Jaswinder Kaur, the associate trainer who is a solo and group rider. She has been riding for the past 12 years and has worked with brands like Ducati.
The first step of the training programme will entail a 4-day workshop, where the registered women will go through a host of training with a combination of theory and bike control briefings, track practice and lastly breakfast ride with the group. The women will also learn the process of changing tyres, changing oil techniques, filter and steps to be taken in an emergency situation. As these riders clear basic levels of training, the academy will provide them the chance to go a notch higher with each level. The milestones in this journey will include – their first breakfast ride, biking expedition to Manali, training in advance biking techniques and the ultimate destination will be a trip to a biker’s dream destination, Leh Ladakh. The company also announced that it will fully sponsor the Leh Ladakh expedition for the top performers of each batch, post evaluation by the trainers.
Registrations for the program have already begun and training for the first batch will start from January. Maxxis and Lets Ryde will have a prominent presence at the ongoing Riders Music Festival at JLN Stadium, New Delhi and will offer discounts and add-ons for on-the-spot registrations. Visit Maxxis Tyres and/or Lets Ryde to take the plunge and begin your riding journey, today.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries. The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.
About Lets Ryde (https://letsryde.in)
Established in 2015 by two hard core rider friends, passionate motorcyclists who are explorer by nature, LETS RYDE is amongst the most reputed motorcycle rental in Northern India. We are the proud riding partners of more than 3000 happy customers with proudly owned and maintained 50+ motorcycle fleets to choose from. Lets Ryde operates numerous tours from Delhi and offers a wide range of selection to choose from including Weekend Getaways, Himalayas Exploration, Heritage and Architectural Tours.
For further details, please contact:
For further details, please contact:
