Maxxis Tyres Conducts First Dealers’ Meet in Rajkot
2018-Jul 16
- Aims to on-board 1000 dealers PAN India by the end of 2018
- 188 dealers registered across Gujarat in a short span of six months
- Targets to capture market share of at least 15% of India’s 2-wheeler tyre market within 5 years
Rajkot, July 16, 2018: Maxxis India, a sub-company of Maxxis Group, the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world, today conducted its first dealers’ meet in Rajkot. The meet was attended by 52 dealers who were briefed on Maxxis’s world-class tyre range designed for diverse Indian applications and industry-best warranty policy and transparent claim resolution process.
Commenting on the event, Mr. Bing-Lin Wu, Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that distributors and dealers are our brand partners in growth. We have added 188 dealers in Gujarat in a short span of six months as Gujarat being a key two-wheeler market plays a pivotal role in our plan to expand our partner network to over 1000 dealers across India by the end of 2018. We are confident that with the support and commitment from our dealer partners, Maxxis will soon become one of the leading tyre brands in India.”
Mr. Po-Yu (Jeremy) Hsu, Assistant Vice President, Service, Maxxis India said, “Maxxis has set high standards in providing benchmarked product quality and customer service globally. Customer focus remains a key driver for all our initiatives and we are committed to delivering to our customers in India the same world-class products and services that they expect and deserve. Today’s meet gives us a great platform to communicate Maxxis’s highest service quality to our dealer partners.”
The dealers, led by Ravi Tyres’ Mr. Ravibhai Gandhi, Maxxis’s distributor in Rajkot and Saurashtra region, were introduced to the latest product and solution offered by Maxxis, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres. This unconditional warranty is a no-questions-asked offer that applies to all unserviceable and unrepairable tyres. During the meet, dealers were also apprised of various dealer incentive programs and schemes.
Maxxis India inaugurated their first manufacturing facility in Sanand Gujarat in March this year and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. The company has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.
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