Maxxis Rubber India, a sub-company of Maxxis Group, the world’s largest two-wheeler tyre manufacturer which is also the ninth largest tyre manufacturer in the world, has appointed First Partners Communications as its public relations consultant for India following a multi-agency pitch. First Partners’ mandate involves supporting Maxxis Tyres corporate communication and brand initiatives across all Maxxis offerings in India.

First Partners’ mandate is to develop and implement a strategic communications framework for Maxxis Tyres by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.

Mr. Bing-Lin Wu, Assistant Vice President, Commercial Division, Maxxis India said “We have been particularly impressed by First Partner’s business outcome driven communication approach. We are positive that their expertise in handling auto mandates will play a pivotal role in delivering a well-planned communication strategy that aligns with our business objectives.”

Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said “We are delighted to be a part of Maxxis Tyres journey in managing the strategic communications of their corporate brand, products and services. This win helps us consolidate our auto expertise across a key market segment. We look forward to a long-term and successful association with Maxxis Tyres.”

Maxxis India recently inaugurated their first manufacturing facility in Sanand Gujarat and India market is touted to play a vital role in Maxxis’ global vision to become one of the top 5 tyre manufacturers in the world by 2026.

First Partners is a full-service communications consultancy which specializes in integrating communication solutions with a single-minded focus on delivering business outcomes. First Partners team comprises of senior experts with experience in managing complex communication assignments for Fortune 500 companies and leading Indian corporates. The firm has offices in Noida, Gurugram, Mumbai, Bangalore, Chennai and Kolkata, with the execution delivery network totalling to 31 cities across India.

Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 22 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.

The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.