Maxxis Tyres Conducts Dealers Meet in Agra
2018-Jul 23
- Aims to on-board 1000 dealers PAN India by the end of 2018
- Around 60 dealers registered across Uttar Pradesh in a short span of three months
- Targets to capture market share of at least 15% of India’s 2-wheeler tyre market within 5 years
Agra, July 23, 2018: Maxxis India, a sub-company of Maxxis Group, the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world, today conducted its dealers’ meet in Agra. The meet was attended by 23 dealers who were briefed on Maxxis’s world-class tyre range designed for diverse Indian applications and industry-best warranty policy and transparent claim resolution process.
Commenting on the event, Mr. Bing-Lin Wu, Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that distributors and dealers are our brand partners in growth. We have a total of 259 dealers across North India and have added 60 dealers in Uttar Pradesh in a short span of three months. UP being a key driver of growth in the auto sector is a significant market for us and we intend to expand our partner network to over 100 dealers by the end of this month. We are confident to build a robust network of dealers across the country which will help us in the next phase of growth.”
Mr. Po-Yu (Jeremy) Hsu, Assistant Vice President, Service, Maxxis India said, “Maxxis has set high standards in providing benchmarked product quality and customer service globally. Customer focus remains a key driver for all our initiatives and we are committed to delivering to our customers in India the same world-class products and services that they expect and deserve. Today’s meet gives us a great platform to communicate Maxxis’s highest service quality to our dealer partners.”
The dealers’ meet was led by MTTK Trading, the official distributor of Maxxis Tyres in North India and
Mr. C.J Thapar, Perfect Sales, MTTK’s sub-distributor for Eastern UP. MTTK is responsible for supplying passenger car as well as two-wheeler tyres for after sales markets in Uttar Pradesh, Haryana, Punjab, Delhi, Chandigarh, Uttrakhand, Himachal Pradesh and Jammu & Kashmir. So far, MTTK has on-boarded 9 distributors in North India and plans to add 3 more by the end of this month.
The dealers were introduced to the latest product and solution offered by Maxxis, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres. This unconditional warranty is a no-questions-asked offer that applies to all unserviceable and unrepairable tyres. During the meet, dealers were also apprised of various dealer incentive programs and schemes.
Maxxis India inaugurated their first manufacturing facility in Sanand Gujarat in March this year and are targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. The company has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.
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